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Articles in the ‘PPC Advertising’ Category

There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what [...]

There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: the advertisement’s position on the SERP or website the website and advertisement’s content, appearance, and usability the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack [...]

Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to visit their [...]

Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase their visibility can choose to advertise on various websites. In a CPI relationship, the advertising website agrees to pay the hosting site for ads [...]

There is no doubt that presentation folders are good marketing tools. A presentation folder does not only make your presentation look professionally made up, is can also add a new dimension to it. But how do you add a new dimension to something as mundane as a folder? Well, first, let’s try to understand what [...]