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You are using social media in an attempt to engage with your customers however all you have managed to do is engage with your own team and circle of friends. Yet you see all of your competitors running successful social media campaigns, thus the question is just where are you going wrong? Perhaps the clue [...]

Unless you have developed a quick fire method of producing eBooks or are using non original content then you will have spent a substantial period preparing the text, graphics and marketing plan to capitalize on this effort. However you have only one book and one marketing event to show for all of this effort, so [...]

It is all too easy in contact marketing to get the wrong things right, this will have a serious effect on the success of any campaign that you are running and yet the solutions are very simple to implement but to see these you must take a step back and look at the overall experience [...]

The X Factor franchise has now spread far and wide and this is because it is one of the few true family entertainment shows left, yet in every country the same question is being asked. During the initial stages, like me you will have been surprised by the people who for whatever reason believed that [...]

One of the best methods of Internet advertising is email marketing. This has quite a few remarkable benefits but there are also some cons related to email marketing. In this discussion we will be describing how to plan and conceive an effective email marketing campaign as well as some of the advantages and disadvantages of [...]